VEJA – RISING DAY
Rising Day is a capsule collection made for Veja as a prospective project. It tooks its bases in the modern silhouettes that the street is delivering now getting more more sportswear but also responsible. Veja is a brand that is really implicated in eco-reponsible fashion, using organic material and taking part of the development the fair trade in fashion. My goal was to give a new look to their products modernising them and keeping in mind the look and feel of the original brand.
DETAILS
Made with soft color palette inspired by a rising sun in the streets of Paris. White, nude, and a gradient of different blues were the bases of this capsule. The main materials are from the orginal brand material library like recycled cotton, low-chromium leather and savage rubber to which I added a stretch material, a mesh and a suede leather (perforated).
TECHNICAL DRAWINGS
VEJA – NIGHT CONTRAST
