PENSOLE WORLD SNEAKER CHAMPIONSHIP
Contest design brief :
Your consumer is a 20-year old male who lives in a city of your choice. He is all about premium, limited and exclusive product. He is influenced by culture. He has a global state of mind. He expects the unexpected. He expects an emotional connection with the sneakers he is buying. He adopts new brands and is continually pushing the boundaries of innovation, performance and style. Create a PREMIUM Lifestyle sneaker that features original styling, quality materials and meaningful use of color that answer to his needs.
My starting point & inspirations :
Nowadays skateboarding is a major infleunce in streetwear and fashion. Regarding the power and the attraction of brands such as Supreme, Nike SB, Trashers, Vans, and the emerging retro trend about old trainers like Reebok, Converse, Fila and a lot of other vintage classics. I wanted to create a retro skateboarding inspired shoe adding modern and futuristic lines to deliver a unique performance and style sneakers.
MY DESIGN SUBMISSION
My concept is a melt of retro hi-tops inspiration, fluid lines and new tech materials. Definitely retro-futuristic looking, this sneakers features a thick rubber sole, a technical stretch knit upper, protectives cap-toe and heel tab & a single flat lace for a perfect fitting that adds an old school feeling. Comfortable and resistant this design is made for perfomance riding and everyday cruising. Originally designed for the Pensole World Sneaker Championship, the shoe includes a Pensole x WSC brand signature, embroied cotton tags sewn on the heel. As the origins of skateboarding comes from surfing the ocean, I wanted my main color to be blue. The white ivory rubber sole is giving the final vintage touch to the whole design.
