EX NIHILO PARIS
EX NIHILO is a Parisian perfume house. An alternative to stereotyped luxury products, an alternative to the mass personalisation. Inspired by both the creative avant-garde and the French spirit of pure refinement, we aim to share our own conception of luxury, in bringing to the fore the pinnacle of know-how and the most splendid raw materials in perfumery.
MY WORK
Art Direction and production of visuals according to EX NIHILO brand’s DNA for a test job interview. Each scene is related to the name and inspiration behind the original fragrance. As the identity of the brand is mostly minimalistic and luxurious, I wanted the display to look as sobber as possible with a graphic touch and a perfect picture editing work to ensure a beauttiful and luxury render putting the product in the center of the attention. Each scene features the name of the product, its descriptive catchline, and its olfactory notes.
